BANDUNG, WWW.PASJABAR.COM – Telkom University’s Business Administration Student Association (Hima Adbis) from the Faculty of Communication and Business (Adbis FKB) is organizing the International Festival of Business Administration (IEFBA) 2023 on Saturday, October 28, 2023. This event aims to inspire the spirit of digital entrepreneurship through the concept of marketing 5.0.
Hima Adbis is actively promoting and nurturing entrepreneurial skills among students and micro, small, and medium enterprises (SMEs). Specifically, the event focuses on gamification, which involves using various game components as a learning process.
“Through the IEFBA competition, we have witnessed the creativity of various businesses not only from Indonesia, but also from countries like Japan and Russia. The ideas presented are diverse and target specific segments, such as the Zens Team business plan that caters to the needs of the disabled,” said Syahputra, the Head of Administrative Studies Program at Telkom University.
The Deputy Dean 2 of the Faculty of Business Communication, Ayub Ilfandy Imran, also attended the event. He highlighted that this year’s IEFBA has a significant theme of “Good Game,” which serves as an international platform to provide insights into new job opportunities in the gamification industry, particularly for the academic community. This activity demonstrates the commitment of entrepreneurs to support Telkom University’s goal of becoming a World Class University.
The IEFBA 2023 event comprises two stages: the pre-event and the main event. The pre-event includes three competitions: a mobile legend competition, a business plan competition, and an entrepreneurial video competition. These competitions took place over a month from September to October, both offline and online.
Desdia, the chief organizer of IEFBA 2023, explained that after selecting the best talents from SMEs and students during the pre-event, a main event seminar activity was held on October 28 at Telkom University, coinciding with the Youth Pledge Day celebration.
The seminar featured speakers from various backgrounds, including Najel Mornov (Pro Player Gamers), Rohmat Risnandi (Esport Moonton Indonesia Production and Operations Manager), Rezaly Surya (Telkomsel ESports Manager), and facilitated by Rajiv Dharma Mangruwa DBA.
The activity received an overwhelming response, with 1,058 participants, consisting of 312 participants at the venue and 746 participants streaming the event on YouTube. The event concluded with the Deputy Dean 1 of the Faculty of Communication and Business, Freedy Yusanto, presenting certificates to the resource people.
Q: What is the purpose of IEFBA 2023?
A: The purpose of IEFBA 2023 is to inspire the spirit of digital entrepreneurship through the concept of marketing 5.0.
Q: What competitions are included in the pre-event of IEFBA 2023?
A: The pre-event features three competitions: a mobile legend competition, a business plan competition, and an entrepreneurial video competition.
Q: Who are the speakers at the IEFBA 2023 seminar?
A: The speakers at the IEFBA 2023 seminar include Najel Mornov, Rohmat Risnandi, Rezaly Surya, and Rajiv Dharma Mangruwa DBA.
Q: How many participants attended IEFBA 2023?
A: IEFBA 2023 attracted 1,058 participants, with 312 at the venue and 746 streaming the event on YouTube.