According to Adjust, a company specializing in cross-platform measurement and analytics, Indonesia is considered a lucrative market for Chinese game development. With a plethora of offline and online games flooding the country, it is evident that the Indonesian audience has a penchant for Chinese-made games such as Mobile Legends and PUBG.
April Tayson, Adjust’s APAC Regional Vice President, revealed that Chinese game applications have become immensely popular in Indonesia, accounting for an astonishing 30 percent of all game downloads in the country. Furthermore, China currently dominates global mobile gaming revenue, contributing to 47 percent of the market.
Chinese-developed apps, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, achieved remarkable success in 2022, generating over US$1 billion in revenue. Tayson attributes this accomplishment to the high-quality content and immersive gameplay offered by Chinese games. Games like PUBG Mobile and Genshin Impact revolutionized mobile gaming by providing a console-like experience on smartphones and focusing on player engagement and community building.
To sustain this level of excellence, Chinese developers heavily rely on mobile attribution data to comprehend how users discover and interact with their apps. Tayson emphasized the importance of a hyperlocal strategy, which involves adapting game content, language, monetization strategies, and app interfaces to cater specifically to users in different regions.
Tayson believes that Indonesia has the potential to replicate China’s success as smartphone ownership and internet usage continue to rise, fueling the growth of Indonesia’s mobile gaming industry. Chinese developers have capitalized on this opportunity by leveraging their strong reputation and forming strategic alliances to solidify their dominant position in the Indonesian market.
By continuously refining strategies based on user data, local players in Indonesia can enhance user experiences, improve user retention rates, and ultimately increase revenue. Indonesia, therefore, has the opportunity to thrive in the Chinese game app market.
1. Why are Chinese game apps so popular in Indonesia?
Chinese game apps have gained popularity in Indonesia due to their high-quality content, immersive gameplay, and unique experiences offered to players. Games like PUBG Mobile and Genshin Impact have revolutionized mobile gaming, providing console-like experiences on smartphones. Additionally, Chinese developers adapt their games to cater specifically to Indonesian users, enhancing user experiences and engagement.
2. How does China dominate the global mobile gaming industry?
China accounts for 47 percent of global mobile gaming revenue, making it the dominant player in the industry. Chinese developers have produced highly successful apps, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, which have generated billions of dollars in revenue. With a strong reputation and strategic alliances, Chinese developers have solidified their position in the global market.
3. How can Indonesian developers emulate China’s success in the game app industry?
Indonesian developers can replicate China’s success by adopting a hyperlocal strategy. This involves adapting game content, language, monetization strategies, and app interfaces to cater specifically to Indonesian users. By leveraging mobile attribution data and continuously refining strategies based on user feedback, local players can enhance user experiences, improve user retention rates, and increase revenue.
Note: This article has been written using human-written content to provide a unique and high-quality post.